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To succeed in real estate today, you must have the right technology tools and resources. No other single one item will “make or break” your business, the way your IDX and lead management solution does.
In this training session we will look at the various solutions available to real estate agents and discuss the ‘pro’s and con’s’, plus learn why I suggest one particular solution stands out above all others.
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To Your Success!
Founder & CEO
My Personal Blogs:
“Helping People Prosper & Businesses Succeed!”
I have been very fortunate to attend @TonyRobbins @BusinessMastery in Las Vegas for the past 4 days. Today is day 5/the final day and I am writing this ahead of today’s sessions.
The experience has been pretty phenomenal and given me many new perspectives and dozens of pages of ideas I am taking home to implement in my business.
So far the three most important messages I have taken from this event have been:
- Get really clear on what business I am *really* in and identify and focus on a very specific market segment.
Realty Partners is not just a real estate brokerage for agents to hang their license with, and we are not in the business of operating a real estate brokerage, but rather we are in the business of empowering real estate agents to succeed in their business at the highest level, while keeping their costs down and providing outstanding agents with the opportunity to become partners in our business.
From a marketing perspective I will focus my energies on that market segment that stands to benefit the most from our business model, namely agents that are producing over 2 MM volume per year.
- Focus on creating and providing drastically more value to our customers (the agents) than any other competitor in the market place. While we will certainly save agents money with our pricing structure – which may change in the future – the key differentiator will be the value we provide agents, specifically in the areas of technology and support – vs the other competitors in the market place.This will have to be an ongoing process, almost a living organism of sorts, since technology specifically is evolving so rapidly along with all other aspects of the business, that we simply cannot just ‘build it’ and then keep it at that. That’s what most of our established and entrenched competitors have been doing..
My sole focus is on creating raving fan customers.
- Fully embrace social media in our marketing and in getting our message out, with a particular focus on Content Creation. To that end I will step up training events, webinars, hangouts, videos, etc. to provide resources to agents – whether or not they are part of our Realty Partners family – to reinforce our premise and purpose: To empower agents to succeed in their business at the highest level.
A number of outstanding speakers in this area provided me with about 10 pages of notes alone of new ideas and distinctions.
I believe that these will be the drivers to reach the – drastically revised – goals I have set for Realty Partners during this event.
I also believe that these three key areas would apply to any business out there. How do you think they could impact your current business?
Naturally, there is a lot of ‘fleshing out’ to do, and I am looking forward to spend a few days ‘post event’ digesting and brainstorming and planning for the future ahead. More to come!
To Your Success!