Back to the basics

by Thomas Heimann on July 27, 2015

Earlier today I did a short broadcast on #Periscope as part of my @thomasheimann daily Real Estate Keys to Success Minute videos, this time on the subject of goal setting (actually turned out to be a 5 minute video, which you can access here.

When it comes to creating ‘success’, i.e. the issue of achievement, for me personally — as well as every other high achiever I know — effective goal setting is probably the most important foundation.

Now, I have not always been a consistent goal setter for sure. But looking back at my life I can say with absolute certainty that when I got complacent and lost sight of this important skill and practice, not a lot would happen in the areas of achievement and success.

Countless books have been written on the ‘how’ of goal setting, and the ‘why’, etc. so I won’t go into all of this here in too much detail.

What is astounding is that given the simplicity of creating an ongoing goal setting and goal reviewing routine, why so many people are not doing it.

I guess its like everything else in life: Spend less than you earn and save/invest consistently and you will create wealth. Eat fewer calories than you burn and exercise regularly, and you will lose weight and get into shape.

Goal setting to me is truly a basic “life skill” since it will impact virtually every aspect of our lives, from finances and professional, to personal, health and wellness, spirituality and everything in-between.

Yet, if you’re like most people then you’re not doing it, or you’re doing it once a year when you write down your New Year Resolutions, not to be looked at again until the following year.

Here are some simple tips that I have found work for me, and if you invest 30 minutes a day, you can truly create anything you set your mind to:

  1. Your Goals need to be BIG and inspire you!
  2. Your Goals need to be SPECIFIC and WRITTEN DOWN!
  3. Your Goals need to have a firm deadline.

For me the following routine works and I challenge you to give it a try:

a) Make a list of your top 1 year, 5 year, 10 year and lifetime goals. I would have 5–10 in each section with goals in each area of your life

b) Daily write down the top 5–6 “now” or 1 year goals on an index card. Use the phrase “I am so happy and grateful, now that”… state the goal in the affirmative as if you have already achieved it. (I am so happy and grateful, now that my weight is x lbs. I work out every day and feel great!)

c) Start your day by re-writing your index card (just copy the card from the day before) and read the card repeatedly throughout the day. In addition review your master goal list (read out aloud) in the morning.

d) Finish your day by reviewing all of your goals, reading them out aloud.

If you do this consistently, with energy (passion) and certainty, then you will begin to see providence move, and all sort of strange things will happen in your favor, to assist you in attaining your goals.

Happy Goal Setting!

To Your Success!

Thomas Heimann
@thomasheimann /


A Kodak Moment for the Real Estate Industry?

by Thomas Heimann on June 9, 2015


Today emotions are running high within the real estate industry, ranging from disdain to outright panic in response to aggregators (Zillow/Trulia), discounters and new business models popping up, many of which are aiming to disintermediate or disrupt the current business model embraced by the real estate industry, a business model that has changed very little over the past 50 years.

And while the industry itself gave birth to the technology that supports and powers to a large extent many of those disrupters – namely IDX MLS data feeds – the industry is discounting new ideas or approaches to the real estate transaction with sentiments like ‘real estate is an emotional and complex transaction that cannot take place without agents” and “clearly those entrepreneurs have no experience working in the trenches”… and many more less polite perspectives.

This reminds me of the time I used to work in the fashion photography industry in New York City in the late 80′s, at a time when digital photography was first coming onto people’s radars – of course still decades away from what we have today. Yet, in those days the consensus amongst all of the top fashion photographers was that “digital photography will never replace film”, “you cannot match the softness and authenticity of color” … blah blah blah.

Eastman Kodak, a company that at the time was synonymous with photography and film and in actuality ‘owned the photography space’ and had actually invented digital photography technology, but they, too, discounted it as inferior and never being able to match the quality of film (or become a serious threat).

Well fast forward to today. What happened to 35 mm film? Most of the millennials today never heard of Kodak – a relic akin to the rotary phone. The company that invented digital photography filed for bankruptcy in January of 2012 and ceased to exist.

I cannot help but feel and fear that the real estate industry may – right now – have its very own Kodak moment. The technology it gave birth to (IDX) is in turn becoming the vehicle used by disrupters to create new and better business models – business models that are consumer centric, meaning based on and addressing the needs of the consumers that are doing the actual buying and selling.

Instead of being supremely arrogant in suggesting that they – the agents – know best what the consumer wants and needs, discounting any suggestion that there may be a better way ultimately in the process, those agents and brokers might be better advised to study, look for and even embrace some of these new business models. If there truly is a better way to provide better value to the consumer, how can that be embraced by the agents (as opposed to being pushed against)?

One example of a ‘new kid on the block’ is Barely launched already ridiculed by many in the industry.  Very akin to the ridicule given to the first digital cameras offered in the market place – by the very creators of the underlying technology no less.

Technology and change are taking place at an exponential pace. What used to take 30, 40 or even 50 years is now compressed into 5 years (the iPad was invented 5 years ago and already has transformed entire industries).

For real estate professionals to remain relevant, let alone successful, they must embrace the changes that are coming – and champion them, become disrupters themselves, or undoubtedly they will share the fate of Kodak, and a new generation of real estate professionals / entrepreneurs will say one day soon: “Can you believe people used to buy and sell real estate like that?”.

Not too long ago you had to buy rolls of film to take 36 pictures maximum, and then pay to have the film developed, and print ordered (just to see how the picture came out).

Carpe Diem – and embrace change!

To Your Success!

Thomas Heimann, Founder & CEO
Realty Partners LLC


How to Develop a 6-Figure Mind Set

May 21, 2015

For a direct link to this post please click here. This is a short very informal presentation about what it really takes to earn a six figure income in Real Estate (or in any other endeavor for that matter). For more videos like this please be sure to subscribe to our channel on YouTube. Feel […]

Read the full article →

Bitcoin – Challenges lead to Opportunity

March 9, 2015

Bitcoin, Blockchain – to most people these terms are as cryptic as ‘worldwide web’ and ‘email’ were back in the early nineties. I remember those days just too well. I had graduated from being an Internet (newsgroups/usenet) and online services marketer to becoming one of the first Internet web hosting and ecommerce pioneers, as the […]

Read the full article →

Renaming my Blog – A new Focus

March 8, 2015

For the past few years I have maintained another blog on Tumblr (The Life of an Entrepreneur), while I used this blog as a primary medium for training articles and videos as they pertained to my short sale business. Moving forward I have decided to really combine the content of both blogs and let this […]

Read the full article →

Real Estate Keys to Success: De-Mystifying Mortgages

March 5, 2015

In this event I am interviewing Yvette Clermont, Principal of the Yvette Clermont Team / Inlanta Mortgage, who without exaggeration is the most amazing and outstanding mortgage professional I have had the pleasure of working with in the past 12+ years. Yvette will not only share the most important ‘do’s and don’ts’ in getting your […]

Read the full article →

Real Estate Keys to Success: Document Management with Google Drive and Evernote

February 5, 2015

For a direct link to this post click here.   Effective File Storage and Document Management are critical for real estate professionals. Especially the ability to quickly find and locate documents years after a transaction has closed can be key to not only running business effectively but also to delivering great customer service. In this […]

Read the full article →

Real Estate Keys to Success: Buyer Agency

December 13, 2014

For a direct link to this post click here. Do you use Buyer Agency Agreements and require a Retainer? The vast majority of buyer agents is still not using buyer agency properly (it they use it at all). Learn how to use Buyer Agency effectively, and how to get buyers to happily agree to pay […]

Read the full article →

Last Minute Tax Idea for REALTORs

December 8, 2014

For a direct link to this post click here. If you had a great year in your business then it’s not too late to setup a SIMPLE IRA which will allow you to put away (and get a tax deduction) for up to $14,500 (in the video I erroneously stated $13,500) if you’re 50+, if […]

Read the full article →

Real Estate Keys to Success: A Strong IDX and Lead Management Solution

September 4, 2014

For a direct link to this post and video, please click here. To succeed in real estate today, you must have the right technology tools and resources. No other single one item will “make or break” your business, the way your IDX and lead management solution does. In this training session we will look at the […]

Read the full article →